The History of Sweet Fest
In 2014, Sweet Fest® began as a global, sweets only directory focused on connecting Sweet Lovers with Bakers and Sweet Makers in their community. Our original mission statement read:
"Sweet Fest® is a meeting place for Sweet Lovers and Sweet Makers™. We understand that there are millions of Sweet Lovers searching near and far for their next favorite sweet treat, and meanwhile there are tons of Sweet Makers™ in the kitchen whipping up sweet deliciousness to share with those Sweet Lovers. The Sweet Community consists of both Sweet Lovers and Sweet Makers™ who share a love of all treats sweet.
Sweet Fest® was created to bring the Sweet Community together by: (1) providing information on local Sweet Spots in your area, (2) helping to facilitate promotional deals which are mutually beneficial to both Sweet Lovers and Sweet Makers™, and (3) by coordinating fun and amazingly tasty events in which Sweet Lovers and Sweet Makers™ have an opportunity to interact."
However, by 2015 it had become obvious to our founder, Cydni Mitchell (aka Cyd), that Sweet Makers didn't only need a way to connect potential customers in their community, but they also needed help with understanding the fundamentals of managing and growing a business. That is when the mission of the company shifted gears to focus more on supporting the business side of the Sweets Business.
It was a tough decision for Cyd to shutdown the Sweet Fest® directory. However, she felt that she could be of better use to the Sweet Community by helping train Bakers and Sweet Makers in business matters such as sweet business pricing, marketing and branding. You see...she figured that providing a platform for potential customers to find Bakers and Sweet Makers in their community was great, but it wouldn't make a difference if that Sweet Spot couldn't keep the lights on because the owner didn't know how to price their menu to cover their costs and include a profit.
Which brings us to today, Sweet Fest® is still the same company that focuses on helping Sweet Business owners. However, the method has changed just a little since our first post on Instagram back in 2014.
The ultimate goal of Sweet Fest® is to help Bakers and Sweet Makers with marketing & growing their Sweet Businesses. We strive to meet this goal by providing Sweet Business owners a platform to connect with potential customers and small business tools & trainings to help the Sweet Community understand the business side of the sweets business.
List of Brands, Products & Services
Sweet Fest is the primary brand of The Invested Foodie, LLC. Products and services under Sweet Fest include graphic/logo design and sweets merchandise such as t-shirts, jewelry and sweet totes/purses.
Sugarwebspace is the web design and web builder brand of The Invested Foodie, LLC. Sugarwebspace is the internet's first website builder platform designed to support bakery and sweet business owners. Through Sugarwebspace, Bakers and Sweet Makers have the option to (1) select a starter template and build a website on their own or (2) hire a designer to design a custom website to match their brand.
The Sweet Success Project serves as the sweet business training and support branch of the The Invested Foodie, LLC. Sweet Fest® hosts both Free and Paid online and live trainings through the Sweet Success Project. Bakers and Sweet Makers can also join the Sweet Success Project's Facebook Support group to have access to industry leaders, decorating instructors, lawyers, accountants and other Sweet Community peers. Members are free to post business or decorating questions to the group.
Bakenomics® takes the guess work out of calculating cost and pricing your bakery & sweet treat menu items. With Bakenomics, Bakers and Sweet Makers are able to calculate the overall cost required to create menu items such as cakes, cupcakes, cake pops and other dipped treats. Calculate items such as cost of materials, labor cost, and even special fees such as delivery and rush charges.