Sweet Business Coaching

Meet Cyd, Your Sweet Business Coach!

Cydni Mitchell, Sweet Business Coach and Founder of Sweet Fest.Sweet Fest® is the brain child of Sweet Business coach Cydni N. Mitchell (aka Cyd). Since founding Sweet Fest®, Cyd has worked closely with thousands of Sweet Community members to help them develop and successfully implement their own social media marketing strategies, re-branding initiatives, business plan remodeling, and more.

By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. During her career in Finance, Cyd worked for Fortune 500 companies Comcast and Lincoln Financial Group where she monitored and reported on each companies’ financial health, and she is also an alumni of PricewaterhouseCoopers, LLP one of the leading public accounting firms in the world.

With tons of resources available to help bakery and sweet business owners develop their baking talents, the goal of Sweet Fest® is to help Sweet Makers with running the business side of their sweet businesses. Cyd's philosophy is that there "must be a balance between a delicious product & a solid business/marketing strategy. No sweet business will be successful without having both in place." Cyd & Sweet Fest® are here to provide the Sweet Community with the keys to obtaining that balance and ultimately be successful in business.

On a personal note, Cyd is a self-taught web and graphic designer. She resides in Atlanta, GA where she enjoys binge watching shows/movies on Hulu & Netflix, trying out new sweet spots in the city, and spending time with friends & family.


Need one-on-one help with your sweet business?

Email Cyd at info@thesweetfest.com to schedule time and discuss areas such as branding, marketing & other business management issues. She will brainstorm with you and help you develop a solution.

There are 2 types of Sweet Business Coaching sessions available to the sweet community. Select the one that best fits your needs and learning style.


Coaching Session Descriptions

  • Sweet Business Coaching [1 - 1.5 Hour]
    • Are you lost on the direction of your sweet business? Can't quite figure out why you aren't getting new clients? Schedule a brainstorming session with Cyd to discuss your opportunities for improvement in marketing, overall business planning, finance, etc. She will address your business needs, issues, & concerns. Cyd will work with you to develop an action plan that addresses your immediate business needs and provide suggestions for implementation. You will leave the conversation with a guidance on how to move forward in your Sweet Business.
  • Enhanced Sweet Business Coaching Program [6 month Commitment]
    • During the six-month Coaching Program, Cyd will help you do a deep dive into your business goals. Then, she will help you develop and plan with actionable steps that will drive you towards attaining those goals. You will have direct access to Cyd during at least 2 scheduled monthly meetings, and you will also be able to reach out to her for questions and feedback as needed.

      Program Benefits & Highlights Include:
      (1) Analysis of Financial Statements, Online Presence (including social media and website), Marketing Strategy, Brand Continuity, Pricing Structure, and overall Business Model; (2) SWOT [Strengths, Weaknesses, Opportunities, Threats] Analysis; (3) Semi-monthly scheduled meetings; (4) Emergency Consultations; (5) Access to all online training courses/webinars hosted by Sweet Fest® during consultation period; and (6) Access to to the Sweet Fest® Business Conference.