Sweet Business Coaching

Meet Cyd, Your Sweet Business Coach!

Cydni Mitchell, Sweet Business Coach and Founder of Sweet Fest.Sweet Fest® is the brain child of Sweet Business coach Cydni N. Mitchell (aka Cyd). Since founding Sweet Fest®, Cyd has worked closely with thousands of Sweet Community members to help them develop and successfully implement their own social media marketing strategies, re-branding initiatives, business plan remodeling, and more.

By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. During her career in Finance, Cyd worked for Fortune 500 companies Comcast and Lincoln Financial Group where she monitored and reported on each companies’ financial health, and she is also an alumni of PricewaterhouseCoopers, LLP one of the leading public accounting firms in the world.

With tons of resources available to help bakery and sweet business owners develop their baking talents, the goal of Sweet Fest® is to help Sweet Makers with running the business side of their sweet businesses. Cyd's philosophy is that there "must be a balance between a delicious product & a solid business/marketing strategy. No sweet business will be successful without having both in place." Cyd & Sweet Fest® are here to provide the Sweet Community with the keys to obtaining that balance and ultimately be successful in business.

On a personal note, Cyd is a self-taught web and graphic designer. She resides in Atlanta, GA where she enjoys binge watching shows/movies on Hulu & Netflix, trying out new sweet spots in the city, and spending time with friends & family.


Need one-on-one help with your sweet business?

Book a call with Cyd and discuss topics such as your business ideas, marketing plans, social media & online marketing, accounting and more. She will brainstorm with you and help you develop a solution and action plan

There are 3 types of Sweet Business Coaching sessions available to the sweet community. Select the one that best fits your business needs.

Coaching Session Descriptions

  • Sweet Business Coaching [1 - 1.5 Hours]
    • Are you lost on the direction of your sweet business? Can't quite figure out why you aren't getting new clients? Schedule a brainstorming session with Cyd to discuss your opportunities for improvement in marketing, overall business planning, finance, etc. She will address your business needs, issues, & concerns. Cyd will work with you to develop an action plan that addresses your immediate business needs and provide suggestions for implementation. You will leave the conversation with a guidance on how to move forward in your Sweet Business.
  • Website/Social Media Review [1 - 1.5 Hours]
    • DIY'ing your website and need just a tiny bit of guidance to get back on the right track...or are you just starting out & need to know where to begin? Cyd has been designing websites for over 10 years, and she is an expert at turning websites around. Connect with Cyd and she will lead you in the right direction. PLEASE INCLUDE YOUR WEB ADDRESS & CONTACT EMAIL IN THE COMMENTS. Process: (1) Purchase a Website Review in this store, including contact information & web address in comments. (2) Cyd will review your site and complete an assessment called a Score Card. (3) Cyd will schedule time with you to go over her assessment of your site and provide feedback. 
  • Financial Sweet Business Coaching [6 Month Commitment]
    • Do you need help with your accounting, bookkeeping or pricing? Do you feel lost when it comes to the numbers side of your business and you're not even sure if you're making money? Enlist Cyd as your Financial Sweet Business Coach. As a part of this program, you will receive the following support: (1) Standard Bookkeeping Services (including setting up & maintaining a Quickbooks Online Account for Client); (2) Monthly Analysis and Discussion of Financial Statements (i.e. Profit & Loss); (3) Guidance on Pricing of Menu Items and other Business Investments/Expenditures. You will also have access to Cyd for "Emergency Consultations" to discuss business matters that need immediate/last minute attention. Email info@thesweetfest.com to learn more and to join the program.